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Starbucks comp will see winner cadge free coffee for life

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Offering one of its customers the chance to win a lifetime’s supply of coffee, mega coffee shop chain Starbucks has launched ‘It’s a Wonderful Card’, a competition campaign to incentivise beverage payment using the Starbucks Card or Mobile App.

The idea is that loyal customers, who use Starbuck’s specialist payment methods, have the chance to be rewarded for their favoured patronage.  Once the prize draw takes place in January, the winning caffeine enthusiast will be given a golden ticket granting a free Starbucks drink every day for the rest of their lives as part of the ‘It’s a Wonderful Card’ campaign.

Further incentives designed to drive footfall at the outlets, will include prizes for one in 10 customers who pay by card or mobile. Prizes will include prizes such as Christmas mugs and tumblers, and discounts on favourite drinks.

Ian Cranna, vice president marketing and category of Starbucks Europe, said: “The Starbucks ‘It’s a Wonderful Card’ giveaway is launching today in the UK, and tomorrow across the continent, and is our way of saying thank you to our loyal customers.

“The festive season is the perfect time to reward our customers with fantastic prizes, and for the first time ever, the chance for someone in the UK to win a free Starbucks drink every day for a lifetime.”


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